Salihin Ramli is a film and commercial director whose work blends human-centred storytelling with bold, contemporary visual language.

Fuelled by an adventurous creative spirit, he crafts striking, visually precise films defined by arresting imagery and a sharp eye for detail. His work moves fluidly between spectacle and intimacy, bringing a distinctive perspective to branded storytelling.

In 2025, Salihin was named Director of the Year at The Gong Awards. He also directed the films for Vaseline Verified, the Titanium Lion Grand Prix–winning campaign at Cannes Lions.